
Instagram Engagement
Analyzes Instagram posts and accounts to extract engagement metrics, demographic insights, and identify potential marketing leads through comment and profile analysis.
Enables detailed Instagram interaction analysis by processing comments, user profiles, and post metrics to extract demographic insights and identify potential marketing leads through a private API integration.
What it does
- Analyze post comments for sentiment and themes
- Compare engagement metrics across Instagram accounts
- Extract demographic insights from user interactions
- Identify potential leads based on engagement patterns
- Generate comprehensive engagement reports
Best for
About Instagram Engagement
Instagram Engagement is a community-built MCP server published by bob-lance that provides AI assistants with tools and capabilities via the Model Context Protocol. Unlock Instagram insights to boost advertising and marketing services. Analyze interactions for better IG engagement and It is categorized under search web, analytics data.
How to install
You can install Instagram Engagement in your AI client of choice. Use the install panel on this page to get one-click setup for Cursor, Claude Desktop, VS Code, and other MCP-compatible clients. This server runs locally on your machine via the stdio transport.
License
Instagram Engagement is released under the MIT license. This is a permissive open-source license, meaning you can freely use, modify, and distribute the software.
Instagram Engagement MCP
An MCP server that provides tools for analyzing Instagram engagement metrics, extracting demographic insights, and identifying potential leads from Instagram posts and accounts.
Features
- Analyze Post Comments: Extract sentiment, themes, and potential leads from comments on Instagram posts
- Compare Accounts: Compare engagement metrics across different Instagram accounts
- Extract Demographics: Get demographic insights from users engaged with a post or account
- Identify Leads: Find potential leads based on engagement patterns and criteria
- Generate Engagement Reports: Create comprehensive reports with actionable insights
Installation
Installing via Smithery
To install Instagram Engagement Analysis for Claude Desktop automatically via Smithery:
npx -y @smithery/cli install @Bob-lance/instagram-engagement-mcp --client claude
Option 1: Install from npm
npm install -g instagram-engagement-mcp
Option 2: Clone from GitHub
git clone https://github.com/Bob-lance/instagram-engagement-mcp.git
cd instagram-engagement-mcp
npm install
Setup
- Copy the
.env.examplefile to.envand add your Instagram credentials:cp .env.example .env - Edit the
.envfile with your Instagram username and password
Building from Source
If you cloned the repository, build the project:
npm run build
Configuration
Add the server to your MCP settings file:
{
"mcpServers": {
"instagram-engagement": {
"command": "npx",
"args": ["instagram-engagement-mcp"],
"env": {
"INSTAGRAM_USERNAME": "your_instagram_username",
"INSTAGRAM_PASSWORD": "your_instagram_password"
},
"disabled": false,
"autoApprove": []
}
}
}
If you cloned the repository instead of installing from npm, use:
{
"mcpServers": {
"instagram-engagement": {
"command": "node",
"args": ["/path/to/instagram-engagement-mcp/build/index.js"],
"env": {
"INSTAGRAM_USERNAME": "your_instagram_username",
"INSTAGRAM_PASSWORD": "your_instagram_password"
},
"disabled": false,
"autoApprove": []
}
}
}
Available Tools
analyze_post_comments
Analyze comments on an Instagram post to identify sentiment, themes, and potential leads.
Parameters:
postUrl(required): URL of the Instagram post to analyzemaxComments(optional): Maximum number of comments to analyze (default: 100)
compare_accounts
Compare engagement metrics across different Instagram accounts.
Parameters:
accounts(required): List of Instagram account handles to comparemetrics(optional): Metrics to compare (default: all)
extract_demographics
Extract demographic insights from users engaged with a post or account.
Parameters:
accountOrPostUrl(required): Instagram account handle or post URL to analyzesampleSize(optional): Number of users to sample for demographic analysis (default: 50)
identify_leads
Identify potential leads based on engagement patterns.
Parameters:
accountOrPostUrl(required): Instagram account handle or post URL to analyzecriteria(optional): Criteria for identifying leads
generate_engagement_report
Generate a comprehensive engagement report for an Instagram account.
Parameters:
account(required): Instagram account handlestartDate(optional): Start date for the report (YYYY-MM-DD)endDate(optional): End date for the report (YYYY-MM-DD)
Notes
- This server uses the Instagram Private API, which is not officially supported by Instagram
- Use responsibly and in accordance with Instagram's terms of service
- Be aware of rate limits to avoid being blocked by Instagram
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