M
MCP.directory

email-template-builder

by alirezarezvani
8
3
Source

Email Template Builder

Install

mkdir -p .claude/skills/email-template-builder && curl -L -o skill.zip "https://mcp.directory/api/skills/download/2351" && unzip -o skill.zip -d .claude/skills/email-template-builder && rm skill.zip

Installs to .claude/skills/email-template-builder

About this skill

Email Template Builder

Tier: POWERFUL
Category: Engineering Team
Domain: Transactional Email / Communications Infrastructure

Overview

Build complete transactional email systems: React Email templates, provider integration, preview server, i18n support, dark mode, spam optimization, and analytics tracking. Output production-ready code for Resend, Postmark, SendGrid, or AWS SES.

Core Capabilities

  • React Email templates (welcome, verification, password reset, invoice, notification, digest)
  • MJML templates for maximum email client compatibility
  • Multi-provider support with unified sending interface
  • Local preview server with hot reload
  • i18n/localization with typed translation keys
  • Dark mode support using media queries
  • Spam score optimization checklist
  • Open/click tracking with UTM parameters

When to Use

  • Setting up transactional email for a new product
  • Migrating from a legacy email system
  • Adding new email types (invoice, digest, notification)
  • Debugging email deliverability issues
  • Implementing i18n for email templates

Project Structure

emails/
├── components/
│   ├── layout/
│   │   ├── email-layout.tsx       # Base layout with brand header/footer
│   │   └── email-button.tsx       # CTA button component
│   ├── partials/
│   │   ├── header.tsx
│   │   └── footer.tsx
├── templates/
│   ├── welcome.tsx
│   ├── verify-email.tsx
│   ├── password-reset.tsx
│   ├── invoice.tsx
│   ├── notification.tsx
│   └── weekly-digest.tsx
├── lib/
│   ├── send.ts                    # Unified send function
│   ├── providers/
│   │   ├── resend.ts
│   │   ├── postmark.ts
│   │   └── ses.ts
│   └── tracking.ts                # UTM + analytics
├── i18n/
│   ├── en.ts
│   └── de.ts
└── preview/                       # Dev preview server
    └── server.ts

Base Email Layout

// emails/components/layout/email-layout.tsx
import {
  Body, Container, Head, Html, Img, Preview, Section, Text, Hr, Font
} from "@react-email/components"

interface EmailLayoutProps {
  preview: string
  children: React.ReactNode
}

export function EmailLayout({ preview, children }: EmailLayoutProps) {
  return (
    <Html lang="en">
      <Head>
        <Font
          fontFamily="Inter"
          fallbackFontFamily="Arial"
          webFont={{ url: "https://fonts.gstatic.com/s/inter/v13/UcCO3FwrK3iLTeHuS_nVMrMxCp50SjIw2boKoduKmMEVuLyfAZ9hiJ-Ek-_EeA.woff2", format: "woff2" }}
          fontWeight={400}
          fontStyle="normal"
        />
        {/* Dark mode styles */}
        <style>{`
          @media (prefers-color-scheme: dark) {
            .email-body { background-color: #0f0f0f !important; }
            .email-container { background-color: #1a1a1a !important; }
            .email-text { color: #e5e5e5 !important; }
            .email-heading { color: #ffffff !important; }
            .email-divider { border-color: #333333 !important; }
          }
        `}</style>
      </Head>
      <Preview>{preview}</Preview>
      <Body className="email-body" style={styles.body}>
        <Container className="email-container" style={styles.container}>
          {/* Header */}
          <Section style={styles.header}>
            <Img src="https://yourapp.com/logo.png" width={120} height={40} alt="MyApp" />
          </Section>
          
          {/* Content */}
          <Section style={styles.content}>
            {children}
          </Section>
          
          {/* Footer */}
          <Hr style={styles.divider} />
          <Section style={styles.footer}>
            <Text style={styles.footerText}>
              MyApp Inc. · 123 Main St · San Francisco, CA 94105
            </Text>
            <Text style={styles.footerText}>
              <a href="{{unsubscribe_url}}" style={styles.link}>Unsubscribe</a>
              {" · "}
              <a href="https://yourapp.com/privacy" style={styles.link}>Privacy Policy</a>
            </Text>
          </Section>
        </Container>
      </Body>
    </Html>
  )
}

const styles = {
  body: { backgroundColor: "#f5f5f5", fontFamily: "Inter, Arial, sans-serif" },
  container: { maxWidth: "600px", margin: "0 auto", backgroundColor: "#ffffff", borderRadius: "8px", overflow: "hidden" },
  header: { padding: "24px 32px", borderBottom: "1px solid #e5e5e5" },
  content: { padding: "32px" },
  divider: { borderColor: "#e5e5e5", margin: "0 32px" },
  footer: { padding: "24px 32px" },
  footerText: { fontSize: "12px", color: "#6b7280", textAlign: "center" as const, margin: "4px 0" },
  link: { color: "#6b7280", textDecoration: "underline" },
}

Welcome Email

// emails/templates/welcome.tsx
import { Button, Heading, Text } from "@react-email/components"
import { EmailLayout } from "../components/layout/email-layout"

interface WelcomeEmailProps {
  name: "string"
  confirmUrl: string
  trialDays?: number
}

export function WelcomeEmail({ name, confirmUrl, trialDays = 14 }: WelcomeEmailProps) {
  return (
    <EmailLayout preview={`Welcome to MyApp, ${name}! Confirm your email to get started.`}>
      <Heading style={styles.h1}>Welcome to MyApp, {name}!</Heading>
      <Text style={styles.text}>
        We're excited to have you on board. You've got {trialDays} days to explore everything MyApp has to offer — no credit card required.
      </Text>
      <Text style={styles.text}>
        First, confirm your email address to activate your account:
      </Text>
      <Button href={confirmUrl} style={styles.button}>
        Confirm Email Address
      </Button>
      <Text style={styles.hint}>
        Button not working? Copy and paste this link into your browser:
        <br />
        <a href={confirmUrl} style={styles.link}>{confirmUrl}</a>
      </Text>
      <Text style={styles.text}>
        Once confirmed, you can:
      </Text>
      <ul style={styles.list}>
        <li>Connect your first project in 2 minutes</li>
        <li>Invite your team (free for up to 3 members)</li>
        <li>Set up Slack notifications</li>
      </ul>
    </EmailLayout>
  )
}

export default WelcomeEmail

const styles = {
  h1: { fontSize: "28px", fontWeight: "700", color: "#111827", margin: "0 0 16px" },
  text: { fontSize: "16px", lineHeight: "1.6", color: "#374151", margin: "0 0 16px" },
  button: { backgroundColor: "#4f46e5", color: "#ffffff", borderRadius: "6px", fontSize: "16px", fontWeight: "600", padding: "12px 24px", textDecoration: "none", display: "inline-block", margin: "8px 0 24px" },
  hint: { fontSize: "13px", color: "#6b7280" },
  link: { color: "#4f46e5" },
  list: { fontSize: "16px", lineHeight: "1.8", color: "#374151", paddingLeft: "20px" },
}

Invoice Email

// emails/templates/invoice.tsx
import { Row, Column, Section, Heading, Text, Hr, Button } from "@react-email/components"
import { EmailLayout } from "../components/layout/email-layout"

interface InvoiceItem { description: string; amount: number }

interface InvoiceEmailProps {
  name: "string"
  invoiceNumber: string
  invoiceDate: string
  dueDate: string
  items: InvoiceItem[]
  total: number
  currency: string
  downloadUrl: string
}

export function InvoiceEmail({ name, invoiceNumber, invoiceDate, dueDate, items, total, currency = "USD", downloadUrl }: InvoiceEmailProps) {
  const formatter = new Intl.NumberFormat("en-US", { style: "currency", currency })

  return (
    <EmailLayout preview={`Invoice ${invoiceNumber} - ${formatter.format(total / 100)}`}>
      <Heading style={styles.h1}>Invoice #{invoiceNumber}</Heading>
      <Text style={styles.text}>Hi {name},</Text>
      <Text style={styles.text}>Here's your invoice from MyApp. Thank you for your continued support.</Text>

      {/* Invoice Meta */}
      <Section style={styles.metaBox}>
        <Row>
          <Column><Text style={styles.metaLabel}>Invoice Date</Text><Text style={styles.metaValue}>{invoiceDate}</Text></Column>
          <Column><Text style={styles.metaLabel}>Due Date</Text><Text style={styles.metaValue}>{dueDate}</Text></Column>
          <Column><Text style={styles.metaLabel}>Amount Due</Text><Text style={styles.metaValueLarge}>{formatter.format(total / 100)}</Text></Column>
        </Row>
      </Section>

      {/* Line Items */}
      <Section style={styles.table}>
        <Row style={styles.tableHeader}>
          <Column><Text style={styles.tableHeaderText}>Description</Text></Column>
          <Column><Text style={{ ...styles.tableHeaderText, textAlign: "right" }}>Amount</Text></Column>
        </Row>
        {items.map((item, i) => (
          <Row key={i} style={i % 2 === 0 ? styles.tableRowEven : styles.tableRowOdd}>
            <Column><Text style={styles.tableCell}>{item.description}</Text></Column>
            <Column><Text style={{ ...styles.tableCell, textAlign: "right" }}>{formatter.format(item.amount / 100)}</Text></Column>
          </Row>
        ))}
        <Hr style={styles.divider} />
        <Row>
          <Column><Text style={styles.totalLabel}>Total</Text></Column>
          <Column><Text style={styles.totalValue}>{formatter.format(total / 100)}</Text></Column>
        </Row>
      </Section>

      <Button href={downloadUrl} style={styles.button}>Download PDF Invoice</Button>
    </EmailLayout>
  )
}

export default InvoiceEmail

const styles = {
  h1: { fontSize: "24px", fontWeight: "700", color: "#111827", margin: "0 0 16px" },
  text: { fontSize: "15px", lineHeight: "1.6", color: "#374151", margin: "0 0 12px" },
  metaBox: { backgroundColor: "#f9fafb", borderRadius: "8px", padding: "16px", margin: "16px 0" },
  metaLabel: { fontSize: "12px", color: "#6b7280", fontWeight: "600", textTransform: "uppercase" as const, margin: "0 0 4px" },
  metaValue: { fontSize: "14px", color: "#111827", margin: 0 },
  metaValueLarge: { fontSize: "20px", fontWeight: "700", color: "#4f46e5", margin: 0 },
  table: { width: "100%", margin: "16px 0" },
  tableHeader: { backgroundColor: "#f3f4f6", borderRadius: "4px" },
  tableHeaderText: { fontSize: "12px", fontWeight: "600", color: "#374151", padding: "8px 12px", textTransform: "uppercase" as const },
  tableRowEven: { backgroundColor: "#ffffff" },
  tableRowOdd: { backgroundColor: "#f9fafb" },
  tableCell: { fontSize: "14px", color: "#374151", padding: "10px 12px" },
  divider: { borderColor: "#e5e5e5", margin: "8px 0" },
  totalLabel: { fontSize: "16px", fontWeight: "700", color: "#111827", padding: "8px 12px" },
  totalValue: { fontSize: "16px", fontWeight: "700", color: "#111827", textAlign: "right" as const, padding: "8px 12px" },
  button: { backgroundColor: "#4f46e5", color: "#fff", borderRadius: "6px", padding: "12px 24px", fontSize: "15px", fontWeight: "600", textDecoration: "none" },
}

Unified Send Function

// emails/lib/send.ts
import { Resend } from "resend"
import { render } from "@react-email/render"
import { WelcomeEmail } from "../templates/welcome"
import { InvoiceEmail } from "../templates/invoice"
import { addTrackingParams } from "./tracking"

const resend = new Resend(process.env.RESEND_API_KEY)

type EmailPayload =
  | { type: "welcome"; props: Parameters<typeof WelcomeEmail>[0] }
  | { type: "invoice"; props: Parameters<typeof InvoiceEmail>[0] }

export async function sendEmail(to: string, payload: EmailPayload) {
  const templates = {
    welcome: { component: WelcomeEmail, subject: "Welcome to MyApp — confirm your email" },
    invoice: { component: InvoiceEmail, subject: `Invoice from MyApp` },
  }

  const template = templates[payload.type]
  const html = render(template.component(payload.props as any))
  const trackedHtml = addTrackingParams(html, { campaign: payload.type })

  const result = await resend.emails.send({
    from: "MyApp <hello@yourapp.com>",
    to,
    subject: template.subject,
    html: trackedHtml,
    tags: [{ name: "email-type", value: payload.type }],
  })

  return result
}

Preview Server Setup

// package.json scripts
{
  "scripts": {
    "email:dev": "email dev --dir emails/templates --port 3001",
    "email:build": "email export --dir emails/templates --outDir emails/out"
  }
}

// Run: npm run email:dev
// Opens: http://localhost:3001
// Shows all templates with live preview and hot reload

i18n Support

// emails/i18n/en.ts
export const en = {
  welcome: {
    preview: (name: "string-welcome-to-myapp-name"
    heading: (name: "string-welcome-to-myapp-name"
    body: (days: number) => `You've got ${days} days to explore everything.`,
    cta: "Confirm Email Address",
  },
}

// emails/i18n/de.ts
export const de = {
  welcome: {
    preview: (name: "string-willkommen-bei-myapp-name"
    heading: (name: "string-willkommen-bei-myapp-name"
    body: (days: number) => `Du hast ${days} Tage Zeit, alles zu erkunden.`,
    cta: "E-Mail-Adresse bestätigen",
  },
}

// Usage in template
import { en, de } from "../i18n"
const t = locale === "de" ? de : en

Spam Score Optimization Checklist

  • Sender domain has SPF, DKIM, and DMARC records configured
  • From address uses your own domain (not gmail.com/hotmail.com)
  • Subject line under 50 characters, no ALL CAPS, no "FREE!!!"
  • Text-to-image ratio: at least 60% text
  • Plain text version included alongside HTML
  • Unsubscribe link in every marketing email (CAN-SPAM, GDPR)
  • No URL shorteners — use full branded links
  • No red-flag words: "guarantee", "no risk", "limited time offer" in subject
  • Single CTA per email — no 5 different buttons
  • Image alt text on every image
  • HTML validates — no broken tags
  • Test with Mail-Tester.com before first send (target: 9+/10)

Analytics Tracking

// emails/lib/tracking.ts
interface TrackingParams {
  campaign: string
  medium?: string
  source?: string
}

export function addTrackingParams(html: string, params: TrackingParams): string {
  const utmString = new URLSearchParams({
    utm_source: params.source ?? "email",
    utm_medium: params.medium ?? "transactional",
    utm_campaign: params.campaign,
  }).toString()

  // Add UTM params to all links in the email
  return html.replace(/href="(https?:\/\/[^"]+)"/g, (match, url) => {
    const separator = url.includes("?") ? "&" : "?"
    return `href="${url}${separator}${utmString}"`
  })
}

Common Pitfalls

  • Inline styles required — most email clients strip <head> styles; React Email handles this
  • Max width 600px — anything wider breaks on Gmail mobile
  • No flexbox/grid — use <Row> and <Column> from react-email, not CSS grid
  • Dark mode media queries — must use !important to override inline styles
  • Missing plain text — all major providers have a plain text field; always populate it
  • Transactional vs marketing — use separate sending domains/IPs to protect deliverability

More by alirezarezvani

View all →

senior-architect

alirezarezvani

Comprehensive software architecture skill for designing scalable, maintainable systems using ReactJS, NextJS, NodeJS, Express, React Native, Swift, Kotlin, Flutter, Postgres, GraphQL, Go, Python. Includes architecture diagram generation, system design patterns, tech stack decision frameworks, and dependency analysis. Use when designing system architecture, making technical decisions, creating architecture diagrams, evaluating trade-offs, or defining integration patterns.

128104

content-creator

alirezarezvani

Create SEO-optimized marketing content with consistent brand voice. Includes brand voice analyzer, SEO optimizer, content frameworks, and social media templates. Use when writing blog posts, creating social media content, analyzing brand voice, optimizing SEO, planning content calendars, or when user mentions content creation, brand voice, SEO optimization, social media marketing, or content strategy.

11110

content-trend-researcher

alirezarezvani

Advanced content and topic research skill that analyzes trends across Google Analytics, Google Trends, Substack, Medium, Reddit, LinkedIn, X, blogs, podcasts, and YouTube to generate data-driven article outlines based on user intent analysis

999

ceo-advisor

alirezarezvani

Executive leadership guidance for strategic decision-making, organizational development, and stakeholder management. Includes strategy analyzer, financial scenario modeling, board governance frameworks, and investor relations playbooks. Use when planning strategy, preparing board presentations, managing investors, developing organizational culture, making executive decisions, or when user mentions CEO, strategic planning, board meetings, investor updates, organizational leadership, or executive strategy.

826

finance-skills

alirezarezvani

Production-ready financial analyst skill with ratio analysis, DCF valuation, budget variance analysis, and rolling forecast construction. 4 Python tools (all stdlib-only). Works with Claude Code, Codex CLI, and OpenClaw.

223

coo-advisor

alirezarezvani

Operations leadership for scaling companies. Process design, OKR execution, operational cadence, and scaling playbooks. Use when designing operations, setting up OKRs, building processes, scaling teams, analyzing bottlenecks, planning operational cadence, or when user mentions COO, operations, process improvement, OKRs, scaling, operational efficiency, or execution.

53

You might also like

flutter-development

aj-geddes

Build beautiful cross-platform mobile apps with Flutter and Dart. Covers widgets, state management with Provider/BLoC, navigation, API integration, and material design.

295790

drawio-diagrams-enhanced

jgtolentino

Create professional draw.io (diagrams.net) diagrams in XML format (.drawio files) with integrated PMP/PMBOK methodologies, extensive visual asset libraries, and industry-standard professional templates. Use this skill when users ask to create flowcharts, swimlane diagrams, cross-functional flowcharts, org charts, network diagrams, UML diagrams, BPMN, project management diagrams (WBS, Gantt, PERT, RACI), risk matrices, stakeholder maps, or any other visual diagram in draw.io format. This skill includes access to custom shape libraries for icons, clipart, and professional symbols.

217415

godot

bfollington

This skill should be used when working on Godot Engine projects. It provides specialized knowledge of Godot's file formats (.gd, .tscn, .tres), architecture patterns (component-based, signal-driven, resource-based), common pitfalls, validation tools, code templates, and CLI workflows. The `godot` command is available for running the game, validating scripts, importing resources, and exporting builds. Use this skill for tasks involving Godot game development, debugging scene/resource files, implementing game systems, or creating new Godot components.

214296

nano-banana-pro

garg-aayush

Generate and edit images using Google's Nano Banana Pro (Gemini 3 Pro Image) API. Use when the user asks to generate, create, edit, modify, change, alter, or update images. Also use when user references an existing image file and asks to modify it in any way (e.g., "modify this image", "change the background", "replace X with Y"). Supports both text-to-image generation and image-to-image editing with configurable resolution (1K default, 2K, or 4K for high resolution). DO NOT read the image file first - use this skill directly with the --input-image parameter.

224234

ui-ux-pro-max

nextlevelbuilder

"UI/UX design intelligence. 50 styles, 21 palettes, 50 font pairings, 20 charts, 8 stacks (React, Next.js, Vue, Svelte, SwiftUI, React Native, Flutter, Tailwind). Actions: plan, build, create, design, implement, review, fix, improve, optimize, enhance, refactor, check UI/UX code. Projects: website, landing page, dashboard, admin panel, e-commerce, SaaS, portfolio, blog, mobile app, .html, .tsx, .vue, .svelte. Elements: button, modal, navbar, sidebar, card, table, form, chart. Styles: glassmorphism, claymorphism, minimalism, brutalism, neumorphism, bento grid, dark mode, responsive, skeuomorphism, flat design. Topics: color palette, accessibility, animation, layout, typography, font pairing, spacing, hover, shadow, gradient."

175201

rust-coding-skill

UtakataKyosui

Guides Claude in writing idiomatic, efficient, well-structured Rust code using proper data modeling, traits, impl organization, macros, and build-speed best practices.

167173

Stay ahead of the MCP ecosystem

Get weekly updates on new skills and servers.