
Google Tag Manager
Automates Google Tag Manager operations including creating tags, triggers, and managing container publishing workflows through the GTM API.
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What it does
- Create and manage GTM tags and triggers
- Publish container versions and changes
- Configure tracking variables and data layers
- Automate GTM workspace workflows
- Manage container permissions and access
- Export and import GTM configurations
Best for
Marketing teams managing tracking implementationsDevelopers automating GTM deployment pipelinesAgencies managing multiple client containersQA teams validating tracking configurations
OAuth authentication with token persistenceComplete container lifecycle management