Google Tag Manager

Google Tag Manager

paolobtl

Automates Google Tag Manager operations including creating tags, triggers, and managing container publishing workflows through the GTM API.

Integrates with Google Tag Manager to automate container management, tag creation, trigger configuration, and publishing workflows with OAuth authentication and token persistence.

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What it does

  • Create and manage GTM tags and triggers
  • Publish container versions and changes
  • Configure tracking variables and data layers
  • Automate GTM workspace workflows
  • Manage container permissions and access
  • Export and import GTM configurations

Best for

Marketing teams managing tracking implementationsDevelopers automating GTM deployment pipelinesAgencies managing multiple client containersQA teams validating tracking configurations
OAuth authentication with token persistenceComplete container lifecycle management

About Google Tag Manager

Google Tag Manager is a community-built MCP server published by paolobtl that provides AI assistants with tools and capabilities via the Model Context Protocol. Integrate with Google Tag Manager to automate GTM container management, tag setup, and publishing using secure OAuth aut It is categorized under developer tools.

How to install

You can install Google Tag Manager in your AI client of choice. Use the install panel on this page to get one-click setup for Cursor, Claude Desktop, VS Code, and other MCP-compatible clients. This server runs locally on your machine via the stdio transport.

License

Google Tag Manager is released under the MIT license. This is a permissive open-source license, meaning you can freely use, modify, and distribute the software.

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