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MCP.directory

geo-fundamentals

by davila7
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0
Source

Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).

Install

mkdir -p .claude/skills/geo-fundamentals && curl -L -o skill.zip "https://mcp.directory/api/skills/download/1665" && unzip -o skill.zip -d .claude/skills/geo-fundamentals && rm skill.zip

Installs to .claude/skills/geo-fundamentals

About this skill

GEO Fundamentals

Optimization for AI-powered search engines.

1. What is GEO?

GEO = Generative Engine Optimization

GoalPlatform
Be cited in AI responsesChatGPT, Claude, Perplexity, Gemini

SEO vs GEO

AspectSEOGEO
Goal#1 rankingAI citations
PlatformGoogleAI engines
MetricsRankings, CTRCitation rate
FocusKeywordsEntities, data

2. AI Engine Landscape

EngineCitation StyleOpportunity
PerplexityNumbered [1][2]Highest citation rate
ChatGPTInline/footnotesCustom GPTs
ClaudeContextualLong-form content
GeminiSources sectionSEO crossover

3. RAG Retrieval Factors

How AI engines select content to cite:

FactorWeight
Semantic relevance~40%
Keyword match~20%
Authority signals~15%
Freshness~10%
Source diversity~15%

4. Content That Gets Cited

ElementWhy It Works
Original statisticsUnique, citable data
Expert quotesAuthority transfer
Clear definitionsEasy to extract
Step-by-step guidesActionable value
Comparison tablesStructured info
FAQ sectionsDirect answers

5. GEO Content Checklist

Content Elements

  • Question-based titles
  • Summary/TL;DR at top
  • Original data with sources
  • Expert quotes (name, title)
  • FAQ section (3-5 Q&A)
  • Clear definitions
  • "Last updated" timestamp
  • Author with credentials

Technical Elements

  • Article schema with dates
  • Person schema for author
  • FAQPage schema
  • Fast loading (< 2.5s)
  • Clean HTML structure

6. Entity Building

ActionPurpose
Google Knowledge PanelEntity recognition
Wikipedia (if notable)Authority source
Consistent info across webEntity consolidation
Industry mentionsAuthority signals

7. AI Crawler Access

Key AI User-Agents

CrawlerEngine
GPTBotChatGPT/OpenAI
Claude-WebClaude
PerplexityBotPerplexity
GooglebotGemini (shared)

Access Decision

StrategyWhen
Allow allWant AI citations
Block GPTBotDon't want OpenAI training
SelectiveAllow some, block others

8. Measurement

MetricHow to Track
AI citationsManual monitoring
"According to [Brand]" mentionsSearch in AI
Competitor citationsCompare share
AI-referred trafficUTM parameters

9. Anti-Patterns

❌ Don't✅ Do
Publish without datesAdd timestamps
Vague attributionsName sources
Skip author infoShow credentials
Thin contentComprehensive coverage

Remember: AI cites content that's clear, authoritative, and easy to extract. Be the best answer.

Script

ScriptPurposeCommand
scripts/geo_checker.pyGEO audit (AI citation readiness)python scripts/geo_checker.py <project_path>

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